OBJECTIVE
Design a unique and legible map of the Mall of Georgia that will be placed on their retail signage and walls. Along with the directory map, a tri-fold brochure will aid visitors in navigating throughout the mall.
AUDIENCE
Visitors of the mall, both new and returning. This includes shoppers, tourists, staff, and store or restaurant employees.
MESSAGE
Provide a welcoming environment for each and every guest so that they may enjoy their time at the Mall of Georgia.
CREATIVE CONSIDERATIONS
Figuring out how to navigate a busy space can be overwhelming. The map consists of calming shades of blue and green. The simplified design allows for better legibility and understanding of the area.
