OBJECTIVE
Design a new logotype as well as a signage system. The signs will guide visitors towards the reserved parking, entrance, where to order, and where to pick up. They should be legible, unique, and visually cohesive.
AUDIENCE
Visitors of all ages. Both bubble tea enthusiasts as well as newcomers.
MESSAGE
Create an enjoyable experience through their products and services.
CREATIVE CONSIDERATIONS
Create an enjoyable experience through their products and services.
CREATIVE CONSIDERATIONS
We may redesign the client's brand with any color palette and font of our choosing. I used Ice Cream and Sofia Pro Soft to reflect the friendly nature of KING KONG Milk Tea. I paired the green with purple for an effective contrast. The signage is rounded to mimic the smoothness of the new logotype.
